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Archive
Every issue, organized by series. Most of this newsletter is a curriculum — find the track that maps to where you are.
30 issues · 3 series
Build Your Own Codebase
Your AI has no memory. This series fixes that — building a persistent, queryable codebase your AI can actually use. 6-part series, currently publishing.
S01E17: Your AI Has No Memory. Fix That.Build Your Own Codebase, Part 0
Yes. Part 0. It was going to be Part 1, but my went a little longer than anticipated.
May 3, 2026
S01E18: Two Layers. One System.
Build Your Own Codebase, Part 1
May 10, 2026
S01E19: The Main Branch Isn't a Document
Build Your Own Codebase, Part 2
May 17, 2026
S01E20: What makes every codebase unique? We will build that today.
This is the part that makes your AI, yours.... BYOC, Part 3
May 24, 2026
S01E21: Most will stop here... don't
BYOC Part 4. The context is there. The prompts still aren't.
May 31, 2026
S01E22: The Codebase Was Always Bigger Than You.
The singularity is nearer...
Jun 7, 2026
Claude as Your Sales Co-Pilot
Prep calls. Draft follow-ups. Run pipeline reviews. A 3-part framework for turning Claude into an active selling partner — not a research assistant.
S01E13: You've Been Using the Wrong AI for Sales Work
Why Claude beats ChatGPT for sales, how to get set up in 10 minutes, and what the difference is between Claude, Claude Cowork, and Claude Code
Apr 5, 2026
S01E14: Claude as a co-worker: How to collaborate with AI all day
Claude.ai is not a chat window. It is a thinking partner, a research assistant, and a second brain.... if you set it up properly Let's do that now.
Apr 12, 2026
S01E15: Claude.... Code? But I Can't F#$&ing Code!
Claude Code changed how I work. Here's what that looks like in sales.
Apr 19, 2026
Build Your Own Jarvis
The original 5-part series that started it all. From first principles to a working AI sales operating system — built from scratch, by a rep, for reps.
S01E08: I Built a Personal AI Operating System. Here's Everything It Does.
Build Your Own Jarvis, Part 1
Mar 1, 2026
S01E09: The Pattern Behind Every Jarvis Command
Build Your Own Jarvis, Part 2 - How one API concept turns a chatbot into an operating system
Mar 8, 2026
S01E10: Your AI Needs a Brain
Build Your Own Jarvis, Part 3 -- Why generic AI output happens and how to fix it permanently
Mar 15, 2026
S01E11: From Chatbot to Operating System
Build Your Own Jarvis, Part 4 -- The automation layer that makes Jarvis act without being asked
Mar 22, 2026
S01E12: Why I Stopped Using CRM
Build Your Own Jarvis, Part 5 -- The sales layer, what comes next, and the rep who does not exist yet
Mar 29, 2026
One-Off Motions
Single-issue deep dives. No prerequisites, no follow-ups. One tactic, fully executed.
Every concession has a price. Most reps give theirs away for free.
A satisfied customer and an advocate are not the same person. How to build previous champions into present and future advocates.
Your next "best" customer is often most easily defined by mirroring who your happiest existing customers are.
Outbound isn't dead. It just all looks the same now.
Believing in your product doesn't make your champion a closer.
Static battle cards are outdated before you use them. Here's a 4-step, 10-minute workflow for building deal-specific competitive intelligence with AI. Prompts included.
You have one contact in that deal. That's not a relationship. That's a risk.
How to triage 20 deals in 10 minutes and know exactly which 5 to work this week
this is not a regular issue. i don't send mid-week emails unless something is worth interrupting your week for. this one is.
The Two Prompts That Turn "We'll Get Back to You" Into a Timeline
How to predict stalled deals using four signals after every interaction
How to train AI to match your voice so you stop rewriting everything
How agentic AI watches your accounts, surfaces the right moments, and tells you exactly who to call and why
Early Discovery Doesn’t Fail. It Just Tells the Truth Earlier.
A practical guide to building your own discovery prep GPT
Why most follow-up emails document conversations instead of moving deals