Most discovery calls fail before they start
Not because of bad questions.
Because of bad prep.
Most sellers walk into discovery expecting the conversation to reveal what matters.
That approach is backwards.
By the time the call starts, you should already have a working point of view.
Not a pitch. A hypothesis.
Lately, I’ve been using a custom GPT to prepare for discovery calls before every first meeting. Not to replace judgment. To force clearer thinking earlier.
This issue walks through exactly how to set one up yourself and how to use it in a practical, repeatable way.
No theory.
No BS.
Just mechanics.